What is Sippology?

"Sippology" is the term we use to describe the mission behind Sipp, and this can be explained in four simple words: Strength, Inspiration, Passion, & Perseverance (SIPP).

Sipp was born from these words. They are meaningful to our roots, and how we got started as a company.

Strength to keep moving the business forward even when times got tough.
Inspiration from friends, family and colleagues.
Passion in everything we do.
Perseverance to keep working hard and push past fear and doubt.

Our Founder, Beth Wilson-Parentice, was able to find her passion with Sipp, and our mission as a brand is to inspire others to follow theirs. We like to say Sipp is "Soda Inspiring People's Passion."

Through events we sponsor, contests we host, and conversations with other CEO's and Founders, we strive to continually inspire and promote entrepreneurship. If you are hosting an entrepreneur event, and you'd like Sipp to be involved - please feel free to contact our Director of Marketing,

"Follow your bliss and the universe will open doors for you where there were only walls." - Joseph Campbell